About Me
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Product Design · UX/UI · Development
Relentless about
simplicity.
15+ years combining strategic product thinking, research and hands-on UX/UI design to make complex things feel simple.
Design philosophy
“Remove everything that isn’t essential.”
I believe the best products aren’t the ones with the most features; they’re the ones that make the right things effortless. Great design comes from reducing complexity, questioning assumptions and creating experiences that feel obvious to the people using them.
Specialisms
Strategy, insight
and craft.
Experience
15+ years.
Real impact.
15+ years designing products that solve real user problems and deliver measurable business value.
I combine strategic product thinking with hands-on UX/UI design to create elegant, scalable digital experiences across B2B SaaS, enterprise platforms, consumer products and eCommerce. Whether defining product strategy, evolving design systems or crafting polished interfaces, my focus is always the same: make complex things feel simple.
- 15+ years in Product Design, UX & UI
- Senior Product Designer at OpenSolar
- B2B SaaS + Consumer Products
- Desktop • Web • Mobile Apps
- Led design teams & mentored designers
- Strategic Individual Contributor
- Worked directly with C-Level leadership
- React • Angular • Material UI • Tailwind
Selected achievements
Research-led.
Results-focused.
- Leading UX/UI for OpenSolar’s enterprise platform & accompanying consumer application.
- Designing & evolving scalable design systems that improve consistency, accessibility & engineering efficiency.
- Driving product decisions through customer research, usability testing & data-informed design.
- Partnering with Product Managers, Engineers, Researchers & executive stakeholders to define product strategy.
- Delivering products for globally recognised brands including Apple, Greggs, Canon, Snapfish & Waitrose.
- Experienced leading multidisciplinary design teams while remaining a highly effective hands-on designer.
- Comfortable presenting to executives, facilitating workshops & aligning cross-functional teams around customer outcomes.
How I work
Ask why.
Then decide how.
I believe the best product designers are equal parts strategist, researcher, systems thinker and craftsperson. I enjoy asking why before deciding how. By combining customer insight, business objectives and technical understanding. My goal is always to remove friction, reduce complexity and create products people genuinely enjoy using.
Senior by experience. Curious by nature. Relentless about simplicity.
Personal
Away from
the interface.
Outside of work, I have a wonderful partner and four amazing children, although three of them are technically adults now. I enjoy theatre, travelling, spending time with friends, and attempting to survive HIIT workouts, though “enjoy” may be slightly generous for the latter. I’m equally comfortable working remotely, in hybrid roles, or within office-based environments, and value the balance of collaboration, creativity, and adaptability each brings.
I also enjoy walks with our newly adopted ex-racer greyhound, Luigi, and our very old, blind Barney, whenever he decides he still has the energy for it. And, perhaps most importantly, I know the full dance routine to Candy by Cameo, which must count as one of life’s more transferable skills. 😂