OraPharma

OraPharma, a leading US dental pharmaceutical company, wanted to increase sales of Arestin while helping dental professionals educate patients about gum disease. The brief brought together commerce, professional education and brand communication within a highly regulated healthcare environment.

Sales relied heavily on traditional outreach and fragmented competitor platforms, while different professional tiers introduced additional regulatory and content complexity. Customers needed a clearer route to purchase and trustworthy educational material, yet the experience also had to respect the requirements of multiple brands, audiences and approval processes.

We developed a unified digital ecosystem that streamlined purchasing, centralised educational content and aligned multiple sub-brands under one cohesive identity. I worked with dental partners to storyboard, edit and animate training materials, testing layouts and visual styles to optimise engagement. The resulting system gave users clearer pathways between learning, product information and purchase while providing the business with a more consistent platform.

The rebrand created a more modern and consistent presence, while the new portal simplified the customer journey, improved accessibility and increased sales. It also established a stronger foundation for future content, allowing educational and commercial material to grow without fragmenting the overall experience.