WithU

As a Design Consultant at WithU, I focused on the app’s profile experience with the aim of increasing engagement and long-term retention. The profile was treated as the personal centre of the fitness journey, connecting goals, preferences, progress and motivation in one place.

The existing profile offered limited personalisation and did not fully support the motivation, planning and progress tracking users need from a fitness product. Important features felt disconnected, and the experience needed to recognise different ambitions and ability levels without adding unnecessary complexity to an already active user journey.

I designed personalised training journeys, team challenges, individual goals and improved onboarding that captured preferences and recommended relevant workouts. I also introduced an interactive planner, a trophy and badge centre, new design-system components and custom motion prototypes, working closely with developers to ensure feasibility. Each addition was designed to make progress visible and encourage users to return for a meaningful reason.

The profile area expanded from three to six sections, creating a more motivating and rewarding experience with significantly stronger interaction and long-term user engagement. The new structure brought planning, achievement and personalisation together while giving the wider product a clearer foundation for future retention features.